You’re not the only one figuring out how to grow your business.
We’ve been building something for ambitious small-scale food producers, shops and food hubs. Growth tools, training and strategy built for our sector. We think you’re going to find it useful.
No contracts. No pressure. Just a quick chat to see what would actually help.
“We targeted 20 new subscribers, achieved in three weeks.”
Soul Farm, veg box scheme
+17%
Members in 3 week promotion plan
90
Day growth plan
£18 → £25
Increased basket value
1×
Joined-up system
Ash Wheeler, Trill Farm Garden
One newsletter a week. Every week.
Ash has been growing veg in Devon for years. Getting it to people who want it was always the harder part.
Since joining the Thrive Project in January, he’s sent a newsletter every single week. No gaps, no scramble. It’s become part of how the farm runs.
First test: launching Stan’s Eggs through the newsletter. Orders came in, a new product found its audience, and the farm now has a direct line to its customers it didn’t have before.
You didn’t get into this to write email sequences.
Most people in food and farming got here because they care about the land, the community, and what they produce. Marketing was never the point. But the businesses that stay viable are the ones who found a simple system and stuck to it, without it taking over their life.
“The best growth system is the one you’ll actually use.”
WHAT WE BUILD WITH EVERY CLIENT
The first 30 days are the wobbly bit
New customers don’t follow neat funnels. They zig-zag, and without support in this window, businesses lose good customers who were almost there.
Emotional investment rises and falls as people work out whether this is really for them.
They skip a week, forget to re-order, get confused by emails, or feel unsure if it’s worth continuing.
Without intentional support in this period, good customers drift away, often without ever complaining.
Customer journey: the gap between the plan and the reality
THE PLAN
A straight line from sign-up to loyal member. Clean, simple, and completely fictional.
WHAT ACTUALLY HAPPENS
Skips, pauses, doubts… and then, with the right support, loyalty.
The businesses that grow past this window aren’t doing more marketing. They’re doing better customer journey work.
Why so many businesses get stuck around 100 orders
One van, one route, one day a week only gets you so far. Most direct-to-customer food businesses hit a natural ceiling and don’t know how to push through without burning out.
Marketing always drops to the bottom of the list.
The team is already stretched. There is no slack in the system.
They know there is demand, but lack the systems and strategy to safely reach it.
Growth feels like it means burning out, not building something sustainable.
To grow past this point, you need new routes to market, clearer customer journeys and better use of the tools you already have, not just more posts on Instagram.
QUARTERLY ORDERS: A TYPICAL GROWTH PATTERN
Growth stalls despite real demand. The ceiling is not the market. It is the system.
Not every customer has the same needs
The customer who wants recipe inspiration each week is not the same as the one who just wants reliable deliveries. Getting this right is not just good marketing, it is the foundation of retention.
Segmentation built into your customer journey from day one means the right message reaches the right person at the right moment, without you having to think about it every week.
WHY IT MATTERS
“When people feel understood, they stay. When they feel like a number on a list, they leave.”
Four practical outcomes
Everything in the Thrive Project moves the needle on at least one of these four things. Tools, skills and strategy working together, not as separate offerings.
01
More customers and members
Clear, supported access to direct routes to market. Getting your story in front of the right people at the right moment.
Tell your story clearly and compellingly
Create strong offers that attract the right people
Improve discoverability through Google and optimised ads
Run effective, creative promotions
Make the journey from social to shopping slick
Strengthen your unique story, ethos and selling point
Use local events, pop-ups and open days to attract new members
02
Keep your customers longer
Build focused strategies that increase customer retention. Understand what drives loyalty and build it intentionally into your system.
Welcome and onboard new members well
Customer journeys mapped from first order to loyal member
Lifecycle nurture and emotional connectedness
Help people feel heard and part of something
The power of your team in activating customers
Avoiding overwhelm: sustainable, manageable retention
03
Bring old members back
Lapsed customers are not lost customers. Re-activation campaigns and win-back sequences built around real reasons people leave.
Understand why people actually left
Make sure your offering still meets their needs
Win-back sequences, check-ins and re-engagement offers
Events and experiences that draw people back in person
Farm open days, workshops and community moments
04
Increase basket value
Identify new opportunities, upselling campaigns, diversification and wholesale channels that increase what each customer is worth to you.
Assess and refine your product range
Upselling campaigns and new product launches
Collaboration and wholesale opportunities
Sales support across cafes, restaurants and chefs
Growth and diversification exploration
On-farm events that showcase and demo your wider product range
Measurable outcomes that demonstrate impact over time
Helping you thrive
One joined-up growth system, built for direct-to-customer and purpose-driven businesses. Three connected parts. Use the one you need, or all three together.
Choose the support that fits your stage
Start where you are. Add more support when you need it. No long contracts.
MOST POPULAR
MINIMUM
Guided
£88
per month
Separate from platform fees**
Tools worth ~£968/mo elsewhere
Everything in Essential, plus a full automation suite and guided setup.
CRM and contact management
Welcome sequence, win-back, lead magnet and lifecycle nurture
Events page with payments and emails
Introduction strategy and onboarding
Direct access to team in chat
*Usage fees apply for sending emails and using workflow management.
PRO
Guided / Managed
£250
per month
Separate from platform fees**
Tools worth ~£6,169/mo elsewhere
Full service: strategy, implementation and managed growth support.
Regular strategy sessions and core offer diagnosis
Done-with-you and light done-for-you implementation
Paid ad consultancy and lighter managed campaigns
Google Business optimisation, SEO guidance
Advanced analytics and brand review
Priority support and 15-min monthly call
Start free trial
*Usage fees apply for sending emails and using workflow management.
ELITE
Managed
Get in touch
for pricing
Separate from platform fees**
A close strategic partnership for larger or fast-growing businesses.
Project-by-project options available
Everything in Pro
Fully managed paid ad campaigns
Full custom SEO website built for you
Business strategy and growth planning
Event design and coordination
Brand evolution and core assets
60-min monthly strategy call
Book a call to discuss
**Thrive Project fees are separate from Ooooby platform fees. You don’t need to be on the Ooooby platform to use Thrive — though the two are built to work together, and most members use both. See platform pricing.
Exactly what’s included
Minimum
Pro
Growth Academy & Community
Community Growth Academy
Weekly drop-in Q&A
Training tutorials
Newsletter template options
Canva templates for emails
Admin users
2 users
Unlimited
Growth Toolkit – Tools
Newsletter builder & contact management
Newsletter templates
Multiple options
Multiple options
Social planner
Custom web page builder
Replaces Mailchimp / Flodesk
Landing pages
3 pages
3 pages
Funnels
Builder
Templates
CRM and contact management
Call lists (welcome, cancelled)
Social chatbot (replaces Manychat)
Google Business profile optimisation
WhatsApp integration
SEO guidance
Advanced analytics & tracking
Campaigns & Automations
Event shop and nurture sequence
Welcome email sequence
Win-back campaign
Lead magnet & primer sequence
Lifecycle nurture sequence
Google Review campaign
Promotion campaign support
Strategy & Service
Introduction strategy & onboarding
Core offer diagnosis
Regular strategy sessions
Done-with-you implementation
Done-for-you implementation
Paid ad strategy and training
Managed paid ad campaigns
Full custom SEO website
Branding
Brand review & recommendations
Brand evolution & core assets
Support
Email support
Direct access to team in chat
Growth Roadmap Workshop
Some businesses know exactly where they’re heading and just need the tools. But if you’re unclear on what’s holding you back, what to prioritise, or how to build a plan that actually sticks — this is the right place to start.
SESSION 1
90 minutes
Diagnosis & Journey Mapping
We look at your current numbers, map the journey from first order to loyal member, spot the leaks, and identify your 2-3 biggest growth opportunities.
SESSION 2
30 minutes
Strategy & 90-Day Plan
We turn the diagnosis into a simple, practical 90-day plan with 2-3 campaigns you can run with the tools you already have. We agree what you’ll do yourself, and where we can help.
YOU KEEP THIS
Your Growth Strategy Report
A written document covering your customer journey analysis, key growth opportunities, prioritised action points, and a 90-day plan, yours to implement with or without the Thrive tools.
The platform and the Thrive Project
Ooooby is ecommerce and operations software built for small farms, veg boxes, food hubs and craft food producers. Online shop, subscriptions, packing and deliveries in one place.
The Thrive Project sits alongside the platform. You can start with either. Use the Thrive Project to clarify your strategy first, or start with the Platform for operations and add Thrive when you’re ready.
A team that knows this world
Growers, strategists, brand thinkers and event designers. People who’ve worked in and around food businesses, not just consulted on them.
Seb
PLATFORM & HEAD OF BUSINESS
Ooooby software platform operations and founder at a Hampshire Market Garden. Bridges the gap between tech and day-to-day operations.
David
STRATEGY & GROWTH
Former Riverford Franchisee and consultant to food and farming businesses. Brings commercial strategy, numbers and practical growth experience.
Laurence
BRANDING & MARKETING
Farmer at Soul Farm and brand strategist. Helps purpose-driven businesses tell their story clearly and consistently.
Ready to plan your next 90 days?
If you want clearer routes to market, better customer journeys and steady, sustainable growth, without burning out, the next step is simple.
No contracts. No pressure. Just a quick chat to see what would actually help.
