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“We targeted 20 new subscribers, achieved in three weeks.”
Soul Farm, veg box scheme
+17%
Members in 3 week promotion plan
90
Day growth plan
£18 → £25
Increased basket value
Target
20 new customers a month
Ash Wheeler, Trill Farm Garden
One newsletter a week. Every week.
Producing food is one job. Selling it is another. Ooooby Academy is where the second job gets done: sixty-odd farms, box schemes and food hubs comparing notes, a classroom of short practical modules, and a live call every Wednesday, 12pm one week and 7pm the next.
Ash has been growing veg in Devon for years. Getting it to people who want it was always the harder part.
Since joining the Thrive Project in January, he’s sent a newsletter every single week. No gaps, no scramble. It’s become part of how the farm runs.
First test: launching Stan’s Eggs through the newsletter. Orders came in, a new product found its audience, and the farm now has a direct line to its customers it didn’t have before.
You didn’t get into this to write email sequences.
Most people in food and farming got here because they care about the land, the community, and what they produce. Marketing was never the point. But the businesses that stay viable are the ones who found a simple system and stuck to it, without it taking over their life.
“The best growth system is the one you’ll actually use.”
WHAT WE BUILD WITH EVERY CLIENT
Ready to plan your next 90 days?
If you want clearer routes to market, better customer journeys and steady, sustainable growth, without burning out, the next step is simple.
No contracts. No pressure. Just a quick chat to see what would actually help.
